Who Should Enroll

No matter the role you have in planning, preparing, or executing food and beverage events, Every Meal Matters is THE COURSE that can help you provide safer, more inclusive experiences for all your guests.

It is the ONLY program of its kind.

  • Whether you're...

  • An EVENT PLANNER who wants to provide creative and trendy menus while also meeting everyone’s dietary needs and preferences.

  • A CATERING SALES PROFESSIONAL who wants to increase sales and sell food and beverage experiences instead of standard catering menu items.

  • A CONVENTION SERVICES MANAGER wanting to learn how to easily make the awards banquet the CENTERPIECE of your events within budget and without boring chicken dishes.

  • An EXECUTIVE ASSISTANT asked to manage a variety of events for C-level executives and employees, while also managing all of their additional tasks and responsibilities.

  • You’re in the right place!

What You Will Learn

  • Opportunities

    Ways food and beverage fosters inclusion, improves experiences and boosts the bottomline.

  • Trends & Best Practices

    Consumer needs are changing & event catering must adjust. Discover what's in, what's out, and how to incorporate it all within budget.

  • Fundamentals

    Learn the basic principles of various dietary needs and preferences and how best to meet everyone's needs successfully and easily.

  • Communication

    What information needs to be collected and disseminated, to whom, by when, and the best methods to do it.

  • Confidence & Know How

    Build skills and knowledge to confidently work with venues, chefs and banquet staff to create memorable experiences.

  • Safety & Responsibility

    Understand laws and guidelines around food and beverage and who owns the responsibility to safeguard your stakeholders.

Food & Beverage at Events is Changing

Use it to Enhance the Attendee Experience

Consumers’ perceptions and behaviors around food and beverage are changing. They are demanding more personalization, better safety practices and higher quality, healthier options:

• 1 in 10 adults has a food allergy

• 74% are trying to limit sugar in their diet

• 45% are concerned about eating food away from home

• 43% follow a specific diet or eating pattern

• 60% consider their health when deciding what to eat & drink

what to eat & drink

Food and beverage (F&B) is the largest expenditure on any event budget.

Planners and suppliers who are prepared to take advantage of these demands to create safer and more inclusive dining experiences while maximizing their F&B spending.

Every Meal Matters, starting October 24, is THE COURSE you’ve been waiting for to get fully updated on what it takes to order, prepare, and deliver delicious, safe, and inclusive food and beverage experiences everyone will be raving about after the event.

large wooden table covered with food and beverage and people sitting around it.

Grab Your Seat at the Table

Registration Closes at Midnight January 6

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Course Curriculum

A Sprinkling of the Ingredients to Every Meal Matters

Welcome

Get introduced to the Every Meal Matters course, how to use the platform, access the Facebook community and check your knowledge.

Module 1 — Opportunities & Obligations

In this module you'll gain an understanding of the global landscape of why every meal matters, how needs are changing, and where there's opportunity to create inclusive and safer F&B experiences.

Module 2 — Needs, Preferences & Wants

In this module, learn about your guests dietary needs — food allergies to kosher, vegan to Whole30, celiac disease to diabetes, social and physical needs.

Module 3 — Strategic Planning

In this module, take a strategic look at where F&B are found and/or "hidden" in events and where they need to be discussed in the planning process — RFPs, SOPS, site selection, contracting, ++.

Module 4 — Communication Channels

Communication is key when creating safe and inclusive F&B experiences. Learn how and where to communicate about F&B — website, registration, emails, BEOs, signage, reporting, meetings.

Module 5 — Safety & Sustainability

COVID-19 has put a spotlight on food safety and sustainability. Learn how to provide sustainable menu options while also providing a safe dining experience for all.

Module 6 — Menu Design

Creating menus that feed all attendees — dietary needs or not — can be challenging. Learn to decipher a menu, create a bar that's open to all, and ensure ancillary events are inclusive as well.

Module 7 — The Inclusive Experience

Events of all kinds welcome individuals locally and from around the world with diverse backgrounds, needs, and wants. Delve deeper into Universal Design to ensure your events are as inclusive as possible.

Module 8 — Executing the Experience

Now that we've planned for a safe and inclusive F&B experience, now it's time to execute it. In this module, we'll learn how to cross our t's, dot our i's and check off everything on the checklist.

How it Works

Each week a new module is released.

There is one hour a week with the instructor online.

The video and audio lessons, as well as assignments, are done on your own time at your own pace.

Each module ends with a quiz to test what you've learned.

  • Course Length — 9 Weeks

  • Course Duration — Lifetime

  • Format — 100% online

  • Effort — 2-4 hours per week

  • Model — Instructor Lead, Videos, Reading, Audio

Meet Your Instructor

Tracy is Here to Support You

founder & chief food officer

Tracy Stuckrath

Dietary Needs Expert. Food Safety Trainer. Certified Special Events Professional.

Tracy Stuckrath is a recognized award-winning event professional. After being diagnosed with a food allergy in 2003, she has been on a mission to make food and beverage experiences safer, more inclusive, and delicious for everyone. More than 30,000 meeting professionals on 5 continents have benefited from her training. She has been recognized as one of the 25 Top Women in the Meetings Industry, Meetings Industry Changemaker, and one of the 500 Most Influential Event Professionals in North America.

When she is not teaching, speaking, or planning events, you can find Tracy driving her MINI Cooper 🚗 convertible with the top down headed to the beach 🏖, farmers market 👩🏼‍🌾, or an NC State football game. 🏈 She lives in New Bern, NC. Her favorite food is blueberries 🫐.

Bonus Content Just for You!

In addition to course access, you will also receive:

  • Meal Delivery Service Directory

    Hosting a virtual or hybrid meeting and want to provide food and beverages to your online attendees? This Directory of Meal Delivery Services will provide the information you need to make informed decisions on what to order for your participants.

  • 8 Weeks of LIVE Q&A Sessions

    Every week during Every Meal Matters (Mon-Thur), Tracy will host LIVE Q&A Sessions and Hot Seats inside a private Members Only Facebook group.

  • Guide to Virtual F&B Events

    Organizing virtual food and beverage events is not the same as in-person ones. This guide will share what you need to host successful cooking classes, wine tastings, pizza parties, and more.

Invest in You, Your Career & Your Guests

Choose the best pricing option for you

Class Starts January 9

Listen to What Past Students Have Said ⇩

I have learned a LOT more

Tahira • CITP, CMP, DES, CED • International Event Designer

I know quite a bit about planning inclusive, sustainable food and beverage. Thanks to Tracy Stuckrath and a new comprehensive program Every Meal Matters, I have learned a LOT more and have great new tools to take forward in planning.
Smiling woman facing right looking at the camera. She is outside

Exercises like these are what REALLY Help

Kyle, CAE, CMP • Association Strategist and Meetings Architect

Exercises like these are what REALLY helps translate the need for understanding our guest's dietary requirements!

I'll never take a menu at face value again!

Carolyn, CMP, CMM, Meeting Professional

Tracy's class was very enlightening and helped me better understand what information to request from attendees and what additional questions I should be asking the chef. I'll never take a banquet menu for granted again, I'll be digging deeper and getting creative to make sure all of my attendees can eat!

Frequently Asked Questions

We're here to help you navigate the Every Meal Matters kitchen, but know you might have questions.

  • When does the Course Start?

    Every Meal Matters starts January 9, 2023. It will run for 8 consecutive weeks.

  • What is the Course Schedule?

    Pre-Launch (January 9) — Welcome & Test Your Knowledge

    Week 1 (January 16) — Opportunities & Obligations

    Week 2 (January 23) — Needs, Preferences, & Wants

    Week 3 (January 30) — Strategic Planning

    Week 4 (February 6) — Communication Channels

    Week 5 (February 13) — OFF (Give Thanks for Your Family & Friends)

    Week 6 (February 20) — Safety & Sustainability

    Week 7 (February 27) — Menu Design

    Week 8 (March 6) — The Inclusive Experience

    Week 9 (March 13) — Executing the Experience / Test Your Knowledge

  • How much time will the lessons take?

    Each course module is presented a week at a time, so you should be able to complete the work and learning in that time frame. You have the availability to complete the course at your own pace.

  • Can I share this with my team?

    Because there are quizzes and a final test, the course is designed for only one person to take it at a time.

    We're happy to offer groups a discount. Please reach to hello@thrivemeetings.com for group pricing options.

  • Will you be covering COVID standards of service?

    YES! While restrictions vary by city, state and country, COVID has put a spotlight how food and beverage is served, so we will definitely be covering food safety as well as service methods.

  • How long will I have access to the course and the information?

    You have lifetime access to this course and the private Facebook group.

  • Do you offer refunds?

    We offer a 30-day money back guarantee only after you show that you've done the work and made the effort, but find that the course does not meet your needs.

  • Other Questions?

    Send an email to hello@thrivemeetings.com for any additional questions you might have about Every Meal Matters.