No matter the role you have in planning, preparing, or executing food and beverage events, Every Meal Matters is THE COURSE that can help you provide safer, more inclusive experiences for all your guests. It is the ONLY program of its kind.
Whether you're...
An EVENT PLANNER who wants to provide creative and trendy menus while also meeting everyone’s dietary needs and preferences.
A CATERING SALES PROFESSIONAL who wants to increase sales and sell food and beverage experiences instead of standard catering menu items.
A CONVENTION SERVICES MANAGER wanting to learn how to easily make the awards banquet the CENTERPIECE of your events within budget and without boring chicken dishes.
An EXECUTIVE ASSISTANT asked to manage a variety of events for C-level executives and employees, while also managing all of their additional tasks and responsibilities.
You’re in the right place!
Use it to Enhance the Attendee Experience
Consumers’ perceptions and behaviors around food and beverage are changing. They are demanding more personalization, better safety practices and higher quality, healthier options:
• 1 in 10 adults has a food allergy
• 74% are trying to limit sugar in their diet
• 45% are concerned about eating food away from home
• 43% follow a specific diet or eating pattern
• 60% consider their health when deciding what to eat & drink
what to eat & drink
Food and beverage (F&B) is the largest expenditure on any event budget.
Planners and suppliers who are prepared to take advantage of these demands to create safer and more inclusive dining experiences while maximizing their F&B spending.
Every Meal Matters, starting October 24, is THE COURSE you’ve been waiting for to get fully updated on what it takes to order, prepare, and deliver delicious, safe, and inclusive food and beverage experiences everyone will be raving about after the event.
Registration Closes at Midnight January 6
A Sprinkling of the Ingredients to Every Meal Matters
Welcome
Get introduced to the Every Meal Matters course, how to use the platform, access the Facebook community and check your knowledge.
Module 1 — Opportunities & Obligations
In this module you'll gain an understanding of the global landscape of why every meal matters, how needs are changing, and where there's opportunity to create inclusive and safer F&B experiences.
Module 2 — Needs, Preferences & Wants
In this module, learn about your guests dietary needs — food allergies to kosher, vegan to Whole30, celiac disease to diabetes, social and physical needs.
Module 3 — Strategic Planning
In this module, take a strategic look at where F&B are found and/or "hidden" in events and where they need to be discussed in the planning process — RFPs, SOPS, site selection, contracting, ++.
Module 4 — Communication Channels
Communication is key when creating safe and inclusive F&B experiences. Learn how and where to communicate about F&B — website, registration, emails, BEOs, signage, reporting, meetings.
Module 5 — Safety & Sustainability
COVID-19 has put a spotlight on food safety and sustainability. Learn how to provide sustainable menu options while also providing a safe dining experience for all.
Module 6 — Menu Design
Creating menus that feed all attendees — dietary needs or not — can be challenging. Learn to decipher a menu, create a bar that's open to all, and ensure ancillary events are inclusive as well.
Module 7 — The Inclusive Experience
Events of all kinds welcome individuals locally and from around the world with diverse backgrounds, needs, and wants. Delve deeper into Universal Design to ensure your events are as inclusive as possible.
Module 8 — Executing the Experience
Now that we've planned for a safe and inclusive F&B experience, now it's time to execute it. In this module, we'll learn how to cross our t's, dot our i's and check off everything on the checklist.
Each week a new module is released. There is one hour a week with the instructor online. The video and audio lessons, as well as assignments, are done on your own time at your own pace. Each module ends with a quiz to test what you've learned.
Course Length — 9 Weeks
Course Duration — Lifetime
Format — 100% online
Effort — 2-4 hours per week
Model — Instructor Lead, Videos, Reading, Audio
Tracy is Here to Support You
Tracy Stuckrath
Dietary Needs Expert. Food Safety Trainer. Certified Special Events Professional.
Tracy Stuckrath is a recognized award-winning event professional. After being diagnosed with a food allergy in 2003, she has been on a mission to make food and beverage experiences safer, more inclusive, sustainable, and delicious for everyone and the planet. More than 30,000 meeting professionals on 5 continents have benefited from her training. She has been recognized as one of the 25 Top Women in the Meetings Industry, Meetings Industry Changemaker, and one of the 500 Most Influential Event Professionals in North America.
When she is not teaching, speaking, or planning events, you can find Tracy driving her MINI Cooper 🚗 convertible with the top down headed to the beach 🏖, farmers market 👩🏼🌾, or an NC State football game. 🏈 She lives in New Bern, NC. Her favorite food is blueberries 🫐.
Tahira • CITP, CMP, DES, CED • International Event Designer
Kyle, CAE, CMP • Association Strategist and Meetings Architect
Carolyn, CMP, CMM, Meeting Professional
We're here to help you navigate the Every Meal Matters kitchen, but know you might have questions.
Every Meal Matters starts January 9, 2023. It will run for 8 consecutive weeks.
Pre-Launch (January 9) — Welcome & Test Your Knowledge
Week 1 (January 16) — Opportunities & Obligations
Week 2 (January 23) — Needs, Preferences, & Wants
Week 3 (January 30) — Strategic Planning
Week 4 (February 6) — Communication Channels
Week 5 (February 13) — OFF (Give Thanks for Your Family & Friends)
Week 6 (February 20) — Safety & Sustainability
Week 7 (February 27) — Menu Design
Week 8 (March 6) — The Inclusive Experience
Week 9 (March 13) — Executing the Experience / Test Your Knowledge
Each course module is presented a week at a time, so you should be able to complete the work and learning in that time frame. You have the availability to complete the course at your own pace.
Because there are quizzes and a final test, the course is designed for only one person to take it at a time.
We're happy to offer groups a discount. Please reach to [email protected] for group pricing options.
YES! While restrictions vary by city, state and country, COVID has put a spotlight how food and beverage is served, so we will definitely be covering food safety as well as service methods.
You have lifetime access to this course and the private Facebook group.
We offer a 30-day money back guarantee only after you show that you've done the work and made the effort, but find that the course does not meet your needs.
Send an email to [email protected] for any additional questions you might have about Every Meal Matters.