A Dietary Needs Guidebook
An extensive guide to more than 10 dietary needs listing what can and cannot be eaten and where it is hidden in foods.
10 Weeks of LIVE Q&A Sessions
Every week during the Every Meal Matters course, Tracy will host LIVE Q&A Sessions and Hot Seats to address your questions and provide coaching.
Guide to Virtual F&B Events
Organizing virtual food and beverage events is not the same as in-person events. This guide will share everything you need to host successful cooking classes, wine tastings, pizza parties, and more.
Consumers’ perceptions and behaviors around food and beverage are changing. They are demanding more personalization, better safety practices and higher quality, healthier options:
• 1 in 10 adults has a food allergy
• 74% are trying to limit sugar in their diet
• 45% are concerned about eating food away from home
• 43% follow a specific diet or eating pattern
• 60% consider their health when deciding what to eat & drink
With food and beverage being the largest expenditure on any event budget, there is an opportunity for event professionals — planners, and suppliers — to take advantage of consumer demands and create safer, more inclusive dining experiences while maximizing their food and beverage spend.
Every Meal Matters is the course you’ve been waiting for!
Learn what it takes to order, prepare, and deliver the most delicious, sage, and inclusive food and beverage experiences your attendees have ever had.
The course launches May 10 - reserve your spot TODAY!
Dietary Needs Expert. Food Safety Trainer. Certified Special Events Professional.
Tracy Stuckrath is a recognized award-winning event professional. After being diagnosed with a food allergy in 2003, she has been on a mission to make food and beverage experiences safer, more inclusive and delicious for everyone. More than 30,000 meeting professionals on 5 continents have benefited from her trainings. She has been recognized as one of the 25 Top Women in the Meetings Industry and one of Top 500 Most Influential Event Professionals in North America.
Get an introduction to Every Meal Matters and learn how to use the platform, access the Facebook community, and check your knowledge.
Module 1 — Opportunities & Obligations
Gain an understanding of why every meal matters, how needs are changing, and where there is opportunity to create safer, inclusive food and beverage experiences.
Module 2 — Needs, Preferences & Wants
Learn about the dietary needs of your guests — food allergies, religious restrictions, plant-based, celiac disease, diabetes, and social needs — and how to decipher and create event menus that meet the needs of everyone.
Module 3 — Planning & Communicating
Take a holistic look at where food and beverage are found and “hidden” in events, where they need to be discussed in the planning process and how to communicate with all stakeholders about it.
Module 4 — Safety & Sustainability
Learn how to provide sustainable menu options while ensuring a safe dining experience for all of your attendees.
Module 5 — Designing the Inclusive Experience
Delve deeper into “Universal Design” to ensure your events are as inclusive as possible for diverse audiences.
Module 6 — Executing the Experience
Learn how to effectively execute your plans for a safe and inclusive food and beverage experience.
You’re an event planner who wants to provide creative and trendy menus while also meeting everyone’s dietary needs and preferences.
You're a catering sales professional who wants to sell food and beverage experiences instead of a standard catering menu.
You’re a meeting host who wants to learn how to easily make the awards banquet the CENTERPIECE of your events within budget and without boring chicken dishes.
The Perfect Resource
Thank you for the Effort
New Ideas, Practical Steps & Valuable Resources
When does the Course Start?
Every Meal Matters Season 2 starts January 17, 2022.
What is the Course Schedule?
Week 0 — Welcome & Test Your Knowledge
Week 1 — Opportunities & Obligations
Week 2 — Needs & Requests
Week 3 — Planning & Communicating
Week 4 — OFF (Implement & Be Mindful)
Week 5 — Safety & Sustainability
Week 6 — Design the Inclusive Experience
Week 7 — Executing the Experience
Test Your Knowledge
How much time will the lessons take?
Each course module is presented a week at a time, so you should be able to complete the work and learning in that time frame. You have the availability to complete the course at your own pace.
Can I share this with my team?
Because there are quizzes and a final test, the course is designed for only one person to take it at a time.
We're happy to offer groups a discount. Please reach to email@example.com for group pricing options.
Will you be covering COVID standards of service?
YES! While restrictions vary by city, state and country, COVID has put a spotlight how food and beverage is served, so we will definitely be covering food safety as well as service methods.
How long will I have access to the course and the information?
You have lifetime access to this course and the private Facebook group.
Do you offer refunds?
We offer a 30-day money back guarantee only after you show that you've done the work and made the effort, but find that the course does not meet your needs.
Send an email to firstname.lastname@example.org for any additional questions you might have about Every Meal Matters.