Event Food & Beverage is Changing. Are You Ready to Meet the Demand?

Consumers’ perceptions and behaviors around food and beverage are changing. They are demanding more personalization, better safety practices and higher quality, healthier options:

• 1 in 10 adults has a food allergy

• 74% are trying to limit sugar in their diet

• 45% are concerned about eating food away from home

• 43% follow a specific diet or eating pattern

• 60% consider their health when deciding what to eat & drink

With food and beverage being the largest expenditure on any event budget, there is an opportunity for event professionals, planners, and suppliers to take advantage of consumer demands and create safer, more inclusive dining experiences while maximizing their food and beverage spend.

Every Meal Matters is the course you’ve been waiting for! Learn what it takes to order, prepare, and deliver the most delicious, sage, and inclusive food and beverage experiences your attendees have ever had. The course launches on May 3 - reserve your spot TODAY!

Yes! Let Me Know When Registration Opens
large wooden table covered with food and beverage and people sitting around it.

What You Will Learn

Be Prepared to Feed Everyone

  • Opportunities

    Learn how to foster inclusion, improve experiences, and boost your bottomline with food and beverage.

  • Trends & Best Practices

    Discover what’s in, what’s out, and how to incorporate all the latest needs and trends within your budget.

  • Fundamentals

    Learn the basic principles of various dietary restrictions and how to easily and successfully meet everyone’s needs.

  • Communication

    Learn the best methods to effectively gather all the information you need to cater to your attendee’s dietary needs.

  • Confidence & Know How

    Gain the skills and knowledge you need to confidently work with venues, chefs, caterers, and banquet staff.

  • Safety & Responsibility

    Learn the laws and guidelines around food and beverage, and understand who owns the responsibility to safeguard your stakeholders.

Meet Your Instructor

Tracy is Here to Support You

founder & chief food officer

Tracy Stuckrath

Dietary Needs Expert. Food Safety Trainer. Certified Special Events Professional.

Tracy Stuckrath is a recognized award-winning event professional. After being diagnosed with a food allergy in 2003, she has been on a mission to make food and beverage experiences safer, more inclusive and delicious for everyone. More than 30,000 meeting professionals on 5 continents have benefited from her trainings. She has been recognized as one of the 25 Top Women in the Meetings Industry and one of Top 500 Most Influential Event Professionals in North America.

Course Curriculum

A Sprinkling of the Ingredients to Every Meal Matters

Welcome

Get an introduction to Every Meal Matters and learn how to use the platform, access the Facebook community, and check your knowledge.

Module 1 — Opportunities & Obligations

Gain an understanding of why every meal matters, how needs are changing, and where there is opportunity to create safer, inclusive food and beverage experiences.

Module 2 — Needs, Preferences & Wants

Learn more about the dietary needs of your guests, including food allergies, religious restrictions, veganism, celiac disease, diabetes, and social needs and how to decipher and create event menus that meet the needs of everyone.

Module 3 — Strategic Planning

Take a strategic look at where food and beverage are found and “hidden” in events, where they need to be discussed in the planning process and how to communicate with all stakeholders about it.

Module 4 — Safety & Sustainability

Learn how to provide sustainable menu options while ensuring a safe dining experience for all of your attendees.

Module 5 — Designing the Inclusive Experience

Delve deeper into “Universal Design” to ensure your events are as inclusive as possible for diverse audiences.

Module 6 — Executing the Experience

Learn how to effectively execute your plans for a safe and inclusive food and beverage experience.

I Need THIS Course! Let Me Know When Registration Opens

A MUST Attend Course if…

No matter the role you have in planning, preparing, or executing food and beverage events, Every Meal Matters is THE COURSE that can help you provide safer, more inclusive experiences for all your guests.

  • You’re an event planner who wants to provide creative and trendy menus while also meeting everyone’s dietary needs and preferences.

  • You're a catering sales professional who wants to sell food and beverage experiences instead of a standard catering menu.

  • You’re a meeting organizer who wants to learn how to easily make the awards banquet the CENTERPIECE of your events within budget and without boring chicken dishes.

Bonus Content Just for You!

In addition to course access, you will also receive:

  • Meal Delivery Service Directory

    Hosting a virtual or hybrid meeting and want to provide food and beverages to your online attendees? This Directory of Meal Delivery Services will provide the information you need to make informed decisions on what to order for your attendees.

  • 10 Weeks of LIVE Q&A Sessions

    Every week during the Every Meal Matters course, Tracy will host LIVE Q&A Sessions and Hot Seats to address your questions and provide coaching.

  • Guide to Virtual F&B Events

    Organizing virtual food and beverage events is not the same as in-person events. This guide will share everything you need to host successful cooking classes, wine tastings, pizza parties, and more.

Client Testimonials

Hear What Others Have to Say

The Perfect Resource

Angie Ahrens • VP Operations

If you have any questions about anything food related, especially in the events industry, Tracy is a perfect resource to discuss trends, dietary needs, and much more. As a meeting professional herself, she knows the in's and out's of what to look for and what to ask for.

Leading Expert

Jim Spellos • Owner, Meeting U.

Tracy is the hospitality industry's leading expert on food allergies & safety and its impact on your attendee's health. Her ability to identify and help you become aware of the various dietary and issues and limitations various people and cultures may have at your event can have a significant positive impact on the success of your event, while supporting your attendees nutritional, allergic and dietary needs.

New Ideas & Practical Steps

Wonderland • HR/Event Project Coordinator

Tracy is a dynamic and engaging speaker. Her passion for events management and food safety shines right through her presentations. I’ve attended several of her sessions and have come away with new ideas, practical steps to follow, and valuable resources which I’ve utilized in my events.

Must-Attend Education

Bonni • Strategic Meeting Planner

Tracy's educational programs are a must-attend for anyone who hosts meetings, from meeting managers to assistants, from servers to the head chef. So much of a meeting's value is wrapped up in what we eat and drink together. Tracy is the absolute final expert for anything food-related.

Thank you for the Effort

Tina D. • Gluten-Free Vegan w/ Food Allergies

I have never been able to eat so much of the meals at a meeting, so thank you so much for all of the efforts made here.

Grab Your Seat at the Table

Registration Open April 28

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Reserve MY Seat! Send Me Information When Registration Opens

Frequently Asked Questions

We're here to help you navigate the Every Meal Matters kitchen, but know you might have questions.

  • When does the Course Start?

    Every Meal Matters Session 2 starts May 3, 2021. It will run for 7 weeks, with 6 modules. One weeks will be allotted for implementation and mindfulness.

  • What is the Course Schedule?

    Pre-Launch — Welcome & Test Your Knowledge

    Week 1 — Opportunities & Obligations

    Week 2 — Needs & Requests

    Week 3 — Strategic Planning

    Week 4 — OFF (Implement & Be Mindful)

    Week 5 — Safety & Sustainability

    Week 6 — Design the Inclusive Experience

    Week 7 — Executing the Experience

    Test Your Knowledge

  • How much time will the lessons take?

    Each course module is presented a week at a time, so you should be able to complete the work and learning in that time frame. You have the availability to complete the course at your own pace.

  • Can I share this with my team?

    Because there are quizzes and a final test, the course is designed for only one person to take it at a time.

    We're happy to offer groups a discount. Please reach to hello@thrivemeetings.com for group pricing options.

  • Will you be covering COVID standards of service?

    YES! While restrictions vary by city, state and country, COVID has put a spotlight how food and beverage is served, so we will definitely be covering food safety as well as service methods.

  • How long will I have access to the course and the information?

    You have lifetime access to this course and the private Facebook group.

  • Do you offer refunds?

    We offer a 30-day money back guarantee only after you show that you've done the work and made the effort, but find that the course does not meet your needs.

  • Other Questions?

    Send an email to hello@thrivemeetings.com for any additional questions you might have about Every Meal Matters.